Many wonder if travel brochures are still relevant in today’s digital age. Almost 90% of travelers plan their trips through apps and websites, and the classic display of brochures at travel companies’ offices looks obsolete. Yet the digital shift does not eliminate the need and value of a properly crafted brochure.
The website works as a brochure explaining the various tourist destinations with beautiful images and well-crafted content. This has the potential to attract and convert customers. Yet physical brochures do have their place and charm. Half of the booking experiences happen at the tourist destination itself. Brochures hence are valuable to the industry.
A travel brochure – what is it?
Experts in brochure design in Dubai explain that a travel brochure works as a promotional material that showcases a travel destination, an attraction, a sightseeing destination, or an activity for tourists. The creation of both digital and printed brochures helps cater to a wide audience.
Interactive features such as images, GIFs, page-flipping effects, and outbound links help improve the reading experience in digital brochures.
A travel brochure tells readers about travel destinations in a story-like manner. It weaves tales of destinations and experiences that make travelers yearn to go on the journey. It not only reveals information but also paints a picture that is a vivid representation of adventure, culture, exploration, travel, and voyage.
Tour operators and tour companies alike adore travel brochures. They are compiled and designed meticulously and such brochures are a tangible embodiment of the expertise and offerings of tour companies.
Each page of the brochure reveals a narrative giving readers an account of the best experiences, adorned with evocative descriptions that appeal to the travelers’ hearts. This hence lures prospective travelers to travel to that very destination.
When prospective travelers visit the travel company’s office and take a tour of it, the brochure stands out as a self-explanatory document. It serves as a guide showing prospective travelers a wide array of possibilities in terms of their next travel itinerary. The purpose of such a brochure is to be perused, studied, and contemplated. The goal it serves is to help people travel to their desired place.
What are the important components of a travel brochure?
Here are the key components of a travel brochure.
- A captivating cover.
- Information about the company.
- Descriptions of the destination, landmark, attractions, or tour (or all of them).
- A crisp call to action (CTA) should be placed properly.
- Details of locations.
- Contact information of the agency and other important numbers.
- Descriptive copy of the destinations.
- Maps and other key geographical details.
Can such a brochure be made without incurring a cost?
Adobe Spark and Canva are among the modern tools that can help enthusiasts and other people create travel brochures without much effort. These tools provide usable and changeable templates and travel companies can make and distribute digital brochures with ease. They do not need to pay for printing costs.
Additionally, a website acts as a proper and comprehensive digital brochure. It has CTAs placed promptly and also helps with proper bookings and registrations.
How to make a travel brochure? Simple and easy steps involved
Here are some handy tips on making a travel brochure:
- Making use of bright, awe-inspiring, and captivating images: High-quality pictures covering numerous attractions can inspire travelers to visit these places.
- Using a complementary color palette: Colors that can enhance the imagery and make the brochure appealing are worth using.
- Writing a proper and descriptive copy: Readers should be engaged with text that is informative, brief, enthusiastic, and motivating. It should also include local tips, and reviews, and must also highlight key benefits.
- All geographical details and important contact information details should be included: readers must have easy access to the location, contact information, maps, and other key information.
Conclusion
Real Estate marketing in Dubai has been made easy thanks to brochures. Brochure design has improved with time thanks to more schemes and themes getting released with time. Digital brochures are putting print brochures out of fashion but somehow print brochures are still maintained and put to use.
Making an effective travel brochure involves a proper mix of aesthetics, compelling content, practical information, and tactical design techniques. Both digital and printed brochures are valuable these days. The travel industry is used both to guide and inspire travelers in planning their trips and vacations.